47% higher ROAS
Improved return on ad spend through funnel optimization, audience refinement, and continuous A/B testing.
Digital Strategy & Growth Leader
Nazmun Nahar Sushan
Growth-focused digital strategy professional building ROI-positive campaigns through customer insight, analytical discipline, brand direction, and multi-channel marketing execution.
- 47%
- ROAS increase
- 85%
- Organic traffic growth
- 40%+
- Churned users reactivated
Growth Marketing
Strategy, SEO, CRM, Analytics
Summary
Nazmun brings an intentional career progression from operational excellence to growth leadership, combining customer understanding, SEO, paid acquisition, CRM, analytics, creative direction, and cross-functional execution to support scalable business growth.
Strategic Impact
Performance outcomes across the full funnel
27% lower CPA
Reduced acquisition cost while increasing qualified leads with advanced targeting and SMS automation.
85% organic growth
Scaled SEO visibility through keyword expansion, content improvement, and influencer partnerships.
55% CTR lift
Boosted click-through rate by directing high-impact creative assets toward intent-focused campaigns.
40% better decisions
Improved marketing decisions with analytics dashboards, reporting systems, and customer insight loops.
40%+ reactivation
Recovered churned users through behavior-led CRM journeys and targeted retention messaging.
Experience
Growth, product marketing, and operations leadership
June 2024 - Present
Assistant Manager, Product & Marketing
Romoni
Leads digital growth strategy across acquisition, retention, campaign optimization, analytics, and brand performance with measurable improvements in ROAS, CPA, CTR, organic traffic, and reactivation.
March 2023 - May 2024
Senior Executive, Product & Marketing
Romoni
Led targeted multichannel acquisition campaigns that lifted engagement by 50% and drove 30% new sign-up growth within three months while improving digital brand equity and customer experience.
January 2021 - January 2022
Senior Executive, Content, Sales Operations
Foodpanda
Pioneered Bangladesh Sales SOP 2021, designed Shops and Pandamart category mapping, delivered 500+ qualified leads, and trained vendors, new hires, and freelancers across onboarding workflows.
October 2019 - December 2020
Executive, Content, Sales Operations
Foodpanda
Recognized as Top Performer in Q3 and Q4 2020 while supporting content operations, vendor enablement, and merchant onboarding at scale.
July 2019 - September 2019
Digital Marketing Coordinator
Online Tech Academy
Created 200+ social media posts, moderated Facebook communities, optimized social strategy with competitor insights, and became Top Seller during Eid-Ul-Fitr 2019.
Skills & Expertise
Marketing systems for scalable growth
Core Competence
- Cross-platform ad optimization
- Brand positioning
- Creative direction
- Analytics and reporting
- Performance marketing
- A/B optimization
- Stakeholder management
- CRM and retention
- SEO and funnel optimization
- Cross-functional enablement
Tools & Tech
- CRM Platforms
- Google Analytics
- Meta Ads Manager
- Figma
- WordPress
- Video and image editing
- SEO and auditing tools
- Email/SMS automation
- Google Workspace
- Microsoft Office
- Notion
Additional Experience
Creator growth and influencer launch support
YouTube tech content creator who launched and scaled two monetized review-based channels.
Led influencer outreach for two hyper-casual mobile game launches, helping drive strong early traction.
Education
Economics foundation with focused digital training
Master of Arts in Economics
Jahangirnagar University, 2022
CGPA: 3.50/4.0Bachelor of Social Sciences in Economics
East West University, 2018
CGPA: 2.63/4.0Digital Marketing Training
Creative IT Institute, 7 months
87% scoreGoogle AdSense & SEO
UY LAB, 2 months
Execution-focused optimizationContact